PHYX communicates with a large patient community on a regular rhythm — newsletters, campaigns, follow-ups. The rhythm is the point: it only works if it actually ships every time.
The challenge
Each campaign was a mini-project: assemble content, prepare the send, segment the audience, schedule the follow-ups. Reliable, but expensive in attention — and always competing with clinical work that mattered more.
What we built
- A campaign pipeline that takes supplied content and turns it into ready-to-send communications
- Automated audience handling and scheduling in the CRM
- Follow-up sequences that trigger themselves off patient behaviour
The result
Campaigns that ship on schedule with a fraction of the effort. The PHYX team supplies the substance; the pipeline does the production work.
